Spinning, Vibrating, Oscillating… Mascara Is on the Move!
Posted On: 06/13/08
Posted in: Estee Lauder, Fall 2008, Lancome
What’s with all the buzz on mascara? I recently received Spinlash to try out, which I have yet to test (but now I think I better try this stuff ASAP). Today, WWD tells the industry that Estee Lauder is releasing a vibrating mascara, TurboLash ($30.00), July 17th as a Saks 5th Exclusive, but will roll out across the US in December. (And both L’Oreal and P&G seem to have their own in the works!)
The cosmetics giant is set to release TurboLash All Effects Motion Mascara, which the brand is touting as the world’s first battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive.
“There is a relationship between vibration, length, volume, separation and curl,” said Elana Drell-Szyfer, senior vice president of global marketing for EstÃ�e Lauder.
“Together, they deliver an unbelievably enhanced first to market product, which we feel is revolutionary.” — WWD
But wait, that’s not all! Lancome’s Oscillation debuts this fall, and yes, the brush–it oscillates! 
LancÃ�me’s Oscillation mascara also is billed as revolutionary by company executives, thanks to its brush that (as the product name suggests) oscillates.
Jean-Louis GuÃ�ret, creator of mascara brushes for LancÃ�me, said he came up with the idea for Oscillation after watching makeup artists at work. While applying mascara, their hands move in a zigzag pattern. So to best emulate the movement, GuÃ�ret explained, he conceived a flexible, polymer-based mascara brush that vibrates along its longitude at 7,000 micro-oscillations a second. Getting the battery-powered movement started takes simply pressing lightly on an area of the mascara’s outer tube, which turns on a 3-centimeter motor.
GuÃ�ret said that, as the mascara brush vibrates against eyelashes, they become “organized” and evenly coated with a mascara formula conceived with ultrafine particles specifically for the product, which also extends, curls, shapes and makes lashes seem thicker. He claims Oscillation’s Ultrafine Dispersion technology allows mascara to glide easily onto lashes and for rapid application. — WWD
Spinning, vibrating, oscillating mascaras? What do you think? Are you curious about the new technology? A bit fearful of something vibrating coming near your eyes? Will you be picking one, two, or all three of the latest in makeup technology?
Friday, June 13, 2008
Wow!! I will have to pick up at least one of these… they sound fantastic!
Pure genius!
Saturday, June 14, 2008
lol, Kelly! Yes, I think I’ll have to give these a shot, too!
Friday, June 13, 2008
Gee, I think I’ll wait for some reviews before purchasing. Now I want Spinlash because Muse reviewed it and it seems that it really worked. Also I like that you can use Spinlash with your own mascara.
Saturday, June 14, 2008
Yeah, it’s going to be interesting to see if it is a trend that catches on…
Friday, June 13, 2008
An expensive little spikey vibrating thing millimeters from my eyeball? I can just do those “zig zag” motions with my hand, thanks!
Saturday, June 14, 2008
lol, Carrie! I am very nervous to try, since I’m a huge klutz!
Friday, June 13, 2008
If I HAVE TO pick between spinning, vibrating, oscillating mascaras – I choose Spinning. The other two motions I can easily do on my own whilst doing continuous 360 degree spins (to apply mascara) is trickier!
Saturday, June 14, 2008
I’m very curious about the upcoming trend, we’ll have to see…
Friday, June 13, 2008
Facinating! I’ll have to try all of them myself.
Saturday, June 14, 2008
I’ll probably do the same!
Friday, June 13, 2008
I can work with the wand spinning, but this whole vibrating,zig zagging thing? I don’t know about all that.
Saturday, June 14, 2008
lol, Dee! Yes, they sound very… all over the place? Lots of movement!
Friday, June 13, 2008
I think I am going to have to stick to manually zig zagging the Dior Unlimited and then following it up by my manually vibrating Sonia Kashnuk lash comb and then do the old school up-up-and away feathering of the final 3 or 4 coats to the tips with the Dior Show…
Saturday, June 14, 2008
lol, Rubi!! Sounds like you already have your mascara method perfected!
Friday, June 13, 2008
They look kinda scary to be honest :/
Unless everyone raves about them I’ll stick to what I know works.
Saturday, June 14, 2008
We’ll see how they turn out, Chica!
Friday, June 13, 2008
Its scary for me tooo,like a spining thing just few milimeters away from my beautiful eyes,its scray.First i wud go for the reviews on this very thing than wud like to experiment it,i think iam FAIR ENOUGH.
But although a gud invention,something really DIFFERENT.
Zzainy..
Saturday, June 14, 2008
Yes, definitely! I will give them a try, but I’m not sold yet!
Friday, June 13, 2008
Wel, I already have batteries in my Gilette raisor, why not try it in mascara :-)
Saturday, June 14, 2008
I think the vibrating razors inspired EL’s mascara!
Friday, June 13, 2008
No thanks, I will take the DIY route and just wiggle the brush back and forth and as I comb it through. What if it gets stuck in the vibrate mode, how to explain that buzzing noise…and the spinning and wiggling near the delicate eye area. I can already see the lawsuits.
Friday, June 13, 2008
Can you imagine this, “oh honey, I just have to freshen up” and on comes the vibrating razor, followed by the sonic toothbrush, then the Clarisonic face scrub and then BAM – the rotating mascara wand. Then ya step out the bathroom grinning and say “okay, I’m ready now”. LMFAO
Saturday, June 14, 2008
LOL, Rubi!!
Saturday, June 14, 2008
lol, the DIY route! The “old school” style of applying mascara!
Friday, June 13, 2008
I must admit that I’m rather inclined to think this is ridiculous and unnecessary. It’s simply overkill.
Saturday, June 14, 2008
A part of me thought that, too, Sanayhs!
Friday, June 13, 2008
Not for me… I’ll be sticking to regular mascara, since I’ve got it the way I like it. This all seems a bit silly to me – kinda like “they” are just putting crazy stuff out there to see exactly what we’ll pay $40 for, while “they” are off laughing in a back room somewhere.
Saturday, June 14, 2008
Hey, if you have your routine down pat, why knock it?
Friday, June 13, 2008
I’m not interested – I can do this myself. Also – does anyone else think it’s goofy how fast the “green” movement has faded? Presumably, there’s some kind of battery in this, right? And that goes right into the landfill, I’m presuming. I already struggle with the amount of waste involved in my makeup “hobby”; like I need this on my conscience, too.
(you can totally delete this part – I’m just too lazy to email you directly – but I saw that Estee is bringing out Sumptuous mascara in the UK. Any idea when/if that will hit stateside?)
Saturday, June 14, 2008
Interesting point you bring up!
No clue about when it will hit here – haven’t heard anything about it yet!
Friday, June 13, 2008
seems like they’re all taking the business away from spinlash. tsk.
Saturday, June 14, 2008
But everybody needs some healthy competition, right?
Saturday, June 14, 2008
ha ha … can these be used for something else too? ;)
Monday, June 16, 2008
LOL!!
Monday, June 16, 2008
LMAO @ Mirth! that’s exactly what I was thinking! Bzzzzzzzzzzzttt!
Friday, August 8, 2008
Since Lancome is the leader in mascara and the best in the WORLD will definately be picking this one up!!!
Tuesday, August 12, 2008
Let us know what you think, Diane!
Wednesday, October 22, 2008
Wow. What will they think of next? I applaud the creators and pity the customers…..If mascara is this important in someone’s life, they may want to reconsider their priorities.