Thursday, July 1st, 2010

Sneak Peek: NARS Fall 2010

It looks like we’ll be seeing heiress Daphne Guinness in NARS’ fall campaign. The full collection will debut on narscosmetics.com on July 15th before arriving at other retailers in August.

The eye shadow shade named for Guinness is a rich, royal purple. “When I started thinking about colors that meant Daphne to me, purple felt right — and when I tried it on her at the shoot, I immediately knew it needed to be named for her,” said Nars. Guinness wears it in the campaign along with Mangrove, a new eye shadow in an yellow-green hue; Douceur blush, a soft pink-brown, and Rouge Basque Lipstick, a “quintessential red” inspired by the French Basque region. The eye shadows will each retail for $23, the lipstick for $24 and the blush for $26. “Daphne’s like a painting in this image,” said Nars, who used a set of mirrors to reflect Guinness’ image from every angle. “Since Daphne was the inspiration for the campaign, I thought, ‘Why not have more of her?’” — WWD

WWD also noted that in November, Nars is planning to open up a freestanding store as well as working on two books–perhaps released next year, if we’re lucky.

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19 thoughts on “Sneak Peek: NARS Fall 2010

  1. Yup, I’m gonna need that blush~!

  2. Ari

    Yay! I love Nars products. Definitely will be looking into that blush.

  3. so looking forward to that blush!!

  4. Hilana

    I just love the photo. I think it’s fantastic. :)

  5. That is a beautiful image!

  6. I’m looking forward to the “Guinness” eyeshadow and “Rouge Basque” lipstick (I swear I will have a dozen red lipsticks by the end of the fall!).

    The “Douceur” blush isn’t appealing to me but we shall see.

  7. Chips

    I am a sucker for purple, can’t wait to try Guinness

  8. Is Nars Zulu nail polish coming out with this collection ?

  9. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Etaoin baby in a corner

    just as a point of interest, i think that corset is made by an Irish designer. there was an article about her in the paper recently. Lady Gaga saw her designs and wanted one but she was so broke (only starting out as a designer) that she could barely afford to buy the materials to make one! (they are really expensive as they are strips of leather!)

    Love all nars collections so i’ll definitely be trying these out.

  10. alice

    Collection sounds nice. Horrid model.

  11. Elysia

    i love her eyes!!!

  12. Lauren

    WOW i am so excited the purle eyeshadow looks like it may be even better than MUFE #92….a must have in my book!!!

  13. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Michelle Michou

    The blush sounds ideal, but the part that got me really excited as the Basque lipstick, especially considering that I’m half Basque and most people barely even know my people exist. :D

    So SO glad we’ll be seeing more pics soon. WOO!

  14. LuvJ

    Wow Daphne Guinness just looks amazing. I wish I can age gracefully like she does. Well, she does have an amazing life! Anyway, I’m hoping the new blush wouldn’t be much of a disappointment like the Enchanted blush that they released last season..

  15. RM

    Yay – a new blush!! Do you know if it will be matte? I hope so.

  16. Tasmin

    As a Nars addict, I will b buying all of the products. Yes Enchanted blush was huge disappointment. Glitter mess!

  17. Helena

    That promo image is dragtastic. FIERCE *snap*