"Tarte's first long-wearing, clay-infused lipstick.
Achieve rich, vivid, and long-wearing color that applies smoothly and won’t fade away. Always hydrating and never drying, this high cushion lipstick keeps lips moisturized all day long, minimizes the appearance of fine lines, and stops feathering in its tracks to give lips a perfect, plumped-up appearance. Thanks to nature’s most perfect ingredient, Amazonian clay, fade-free color stays in place all day so there’s no need to continuously reapply or worry about smudging and budging. Amazonian clay also restores the lips’ natural moisture content with nourishing and hydrating properties, imparting amazing color and restoring skin’s wellness." -- Sephora