Thursday, January 20th, 2011

Rimmel Latino Moisture Renew Lipstick
Rimmel Latino Moisture Renew Lipstick

A Frosted Pink by Rimmel

Rimmel Latino Moisture Renew Lipstick ($5.47 for 0.14 oz.) is a deep rusted pink–it almost seems like a coral, but it has more of that pink-raspberry sorbet kind of feel than that of a pink or red-based coral. It has a heavy dose of frost in the finish, coming from a mixture of wihte, pale pink, and fuchsia shimmer. The color is seim-opaque; it gives my lips plenty of color but doesn’t entirely cover my natural lip color (you can still see my lip freckle peeking through).

my thoughts on the formula: Rimmel’s Moisture Renew Lipsticks applies smoothly, but some shades, like frosted ones like Latino, are less creamy than ones with less shimmer (more of a satin or cream finish). I typically get between two and three hours of wear with this lipstick formula, and I do not find it to be very moisturizing, though not drying.

P.S. – Am I the only one who raised eyebrows at the name?

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 24/30
  • Value: 9/10
  • Ease of Use: 4/5
  • Packaging: 4/5

FINAL THOUGHTS: I wish it was as moisturizing as it claimed, because then it would be slightly more comfortable to wear and live up to its claims. Aside from the wear time, it’s a decent lipstick.


See more photos & swatches!

Rimmel Latino Moisture Renew Lipstick
Rimmel Latino Moisture Renew Lipstick

Rimmel Latino Moisture Renew Lipstick
Rimmel Latino Moisture Renew Lipstick

Rimmel Latino Moisture Renew Lipstick
Rimmel Latino Moisture Renew Lipstick

Rimmel Latino Moisture Renew Lipstick
Rimmel Latino Moisture Renew Lipstick

Product & Review FAQ

Where can I purchase Latino? How much is it?

Walmart, $5.47.

Is it limited edition?


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73 thoughts on “Rimmel Latino Moisture Renew Lipstick Review, Photos, Swatches

  1. Haha, no, you are not the only person who raised your eyebrows! I was just making fun of the name with a friend at CVS last week… It’s not a bad color, but I’d be really uncomfortable if anyone asked what I was wearing on my lips.

  2. CC

    looks fabulous! Christine I hate to bug but can I ask what type of macros lens you use? Thanks so much!

  3. carrie

    I definitely find that name questionable, at best.

  4. Lady Di.

    Cute shade, but not very pigmented, unfortunately! Oh lordy, I hope the name doesn’t stir up some controversy now! lol

  5. Julia

    What an odd name for a lipstick.

  6. Keke

    no, it’s not just you…that name is pure weirdness!

  7. Ria

    About the name – I’m English, as is Rimmel, and in the UK, ‘latino’ and ‘latina’ don’t have the connotations they do in the US. You actually hear it used quite a lot in the media here, especially by not-so-clued-up beauty and fashion journalists (e.g. ‘Here’s how to get J-Lo’s latina glow!’). It signifies something exotic. I really don’t think Rimmel meant to offend, but they probably should have renamed it something different for the US market. Am I right in thinking it’s the same as a lipstick named ‘Asian’? Yep, that’s weird.

    • Lady Di.

      I don’t think it has any connotations here either. The media uses it here too.

      • Michaela

        No, I’d say it’s definitely offensive and in the realms of cultural appropriation, in both the US and UK markets, although I’m sure the UK market is more used to it.

        • Jay

          its not offensive at all.its just a misunderstanding.

        • Lizz M.

          This is not offensive in the least, to think so is making controversy out of nothing. It’s definitely an odd choice, but nothing beyond that really.

          That said, i’m not a pink lipstick gal, let alone a shimmery lipstick gal, ha, so i’ll be passing on this one. Although, I do enjoy the Moisture Renew Lipsticks.

          • Ana G.

            Humm…in portuguese Rimmel means Mascara :-) and, as a latina, I don’t find offensive to have a lipstick with that name.

  8. Vijaya

    “P.S. – Am I the only one who raised eyebrows at the name?”

    I was just telling my sister about this lipstick’s name before I saw that you apparently thought it was strange, too. xD

  9. Olivia

    What is wrong with these makeup companies?! Ughhhh

  10. Julia

    Latino moisture? jeez….

  11. Hahaha! No, I read it and was like, “how can companies still make mistakes like this in 2011.” Yea, not good.

  12. Megan

    I don’t see any problem with the name. I have this color, but I think it is a different formula. I like it.

  13. Megan

    what’s wrong with the name? It’s a pretty color so it’s not like it’s an insult? lol but anyway, I really like the lipstick!

  14. Katie

    i’m from austria but i think my english is pretty good and and don’t understand whats so bad about the name “latino”!

  15. Biddi_NZ

    That lippie is cute! The name doesnt bother me, I wear orgasm on my cheeks so Latino on my lips is ok by me!

  16. Jackie

    it’s kinda hot, “mmm, i put a latino all over my lips this morning”

    what i think is funnier is your FAQ: “Where can I purchase Latino?”
    yeah, i’d love to know where i can buy some hispanic guys!

  17. Shelly

    I thought it was weird cuz I’d think it should be named “Latina”, not Latino?

  18. LOL i read the entire title and it came off as ‘latino moisture’ SOOOO MUCH WORSE

  19. Jean

    What in the world were they doing in the marketing department to come up with a name like that…

  20. Jean

    I guess next to come are “Caucasian,” “Asian,” “African-American,” “Jewish,” “Native American,” etc Moisture Renew Lipsticks by Rimmel. Stupendous, really.

    • Katherine

      Yup I’m with you on this one. To add an opposing viewpoint as a latina (middle aged so that may influence my reaction) but I find it an unfortunate and unneccesary naming of a product. But other than that I don’t like this color or the way it swatches so I won’t be purchasing it on that fact alone.

  21. Jennifer

    I saw this lipstick a few months ago and cracked up. I’m latina and not really offended but since when did lipsticks have ethnicities?

    • Jean

      Since Rimmel made it so, I guess! My next question: If this is part of a series, am I supposed to keep my lips bound to the lippy of my race/ethnicity, or am I allowed to take swipes at other ones too? So confounding!!!

    • Jean

      Also does it mean since the name’s “LatinO” only men will be wearing it?? Will they come out with a “LatinA” for women next?? I’m in suspense.

  22. Suzanne

    No you’re not alone.
    Latino Moisture really does sound dirty!

    • Elle

      It totally does. Especially since you put this on your lips…just…yeeeeeah. I’m part Spanish and I’m not offended, just kinda weirded out.

  23. I don’t mind the name. I’m wondering if any of the ladies who find this offensive wear NARS products? Because if anything Orgasm and Deep Throat is more offensive then this.

    • Lucie

      How are orgasms or deep throating offensive? xD Risque but not offensive…I find this name worse because of the racial connotations…I wouldn’t really want to wear a lipstick called ‘asian’ or ‘caucasian’. It’s just kind of off putting.

      • To me, Id rather say I am wearing “Latino” on my lips, then “orgasm” I’d sure get some looks if I said that.

        • Jami

          LOL, yes if granny asked what blush I was wearing and i said “deep throat” id feel dirty for saying it to her lol!!!! Im mexican and I see nothing wrong with the name. People get to riffed over these things. To me the color looks like pretty pink lantia lip color.

      • Linn

        I think that the worst thing is that some people seem to think that “Latino” would be racial, insulting or offensive. Somehow, the thought crosses my mind that it is the people who are seeing a problem in the word “Latino” who puts the bad stamp on the word…

  24. Rosie

    Haha, yes to the name. Maybe they’re trying to get us Latina’s to be more adventurous and venture outta the pink/red lips or dark lips. I love corals and like this color but the name is a bit odd. You wouldn’t say the Black lipstick or the Asian lipstick or the white lipstick. It’s just odd.

  25. I definitely raised an eyebrow at the name too!

  26. Lucie

    Hehehe, funny name. I’m not offended by it but it does seem really…odd. Anyways the colour is too frosty for my taste, reminds me a little of a pinker costa chic. Could be pretty on the right person though!

  27. elizabeth

    I’m latina and I am definitely not offended either. Maybe it’s a bit strange as a lipstick name, but if you don’t get bothered by the names “Orgasm”, “Deep Throat”, “Perversion”, “Virgin”, etc (I could go on for hours here), then you shouldn’t get bothered by this name either. And for those that brought it up, I also wouldn’t be too offended to wear a lipstick named “African” or an eyeshadow named “Asian” either. They are extremely strange names, I agree, but not offensive to me. And no, this is not even close to comparable IMO to MAC’s fiasco over Juarez… that was actually horrid and insensitive. I honestly think that this name simply refers to the type of pinked coral that would look amazing on latina skintones in particular. But, to be true, I did indeed raise my eyebrows a little bit when I saw the post, and if I were Rimmel, I probably wouldn’t have used this name.

  28. Christina M.

    not gonna lie at first I went “should I buy this? is it suppose to be flattering on me?” LOL. yes I’m Latina :) and I do like the color

  29. Maya

    “Metallic Seduction” and now “Latino”…oh boy, Rimmel. This lipstick is beautiful, though! I really like it!

  30. ms_fleur

    I love this line of lipsticks. I almost bought Latino the other day but was so bothered by the name I put it down! Anyway, these are the ones I have: Berry Queen, Dusty Rose, and Berry Rose.

    I noticed too, this lipstick is so much more expensive at CVS ($6.99) and the swatches on the Rimmel site ( are awful!! Latino looks like a frosty purple pink on their site.

    Dusty Rose and Berry Queen look scary in the tube (very dark) but apply similarly (a little more sheer and lighter) and look pretty on my fair skin. I really want to run back to the store and get Glamorous Pink and Diva Red. :)

  31. what a weird name! i don’t exactly find it offensive but it’s strange. don’t worry, you’re not the only one… it looks like a nice color though.. perfect for my ‘latina’ skintone lol

  32. Georgia

    Im a fan of Rimmel’s moisture lipsticks especially in the shades of coral shimmer and rosette. :)

  33. Karla

    It`s a pretty color, I`m French/Latina. I actually raised a thumbs up @ the name. Rimmel lippies are awesome. I wasn`t offended by Mickey Contractor`s Indian collection (with Indian names) nor any Opi russian, spanish, swiss and so on collections, I actually enjoy diversified names! Gracias Rimmel, merci beaucoup.

  34. I don’t care about the name or the fact that it’s drugstore.
    I will get this as soon as it is available her in SA.
    This is the perfect lipstick for me.

    Thanks for the review!!!!! LOVE love it!!! :):):)

  35. Just one more thing…. There are names like Orgasm and such and nobody has never bats an eye…. Latino?

    Come on kids.
    No big deal! :):):)

  36. Lorna

    i don’t think naming it latino is offensive. it’s just odd. but then again i don’t like frosty pink lipsticks (especially that shade of pink) and i wouldn’t buy this anyway so it really doesn’t matter much.

  37. Anya

    latino moisture? well, okay .. 😡

  38. Toni

    I agree it struck me as a totally weird name. I think mostly bc out of context it just sounds like Latino should be describing something. I’m a Latina, sure. But the lipstick? 😛 they should have used it as an adjective… Would sound less wonky….

  39. Isobel

    I’m going to assume that ‘Latino’ doesn’t hold the same connotations here in Australia as it does in the US. I would even go as far to say that it could almost be considered a compliment as a fair number of people here would describe someone who is a Latino as being sexy and sensuous with an exotic quality to them. However, that might just be me being naive.

  40. Tina

    I laughed at the name, and not that Rimmel has always had relevant names for their products, but I’ve never seen a Latino that color LOL. would have made more sense for a nude or brown, but then i guess they would have had a small riot on their hands, like MAC had with that Juarez collection.
    How odd that they would name a cosmetic product after a race.

  41. I almost want to get this lipstick because the name is so freaking weird. I’d love to see the reaction on people’s faces when I tell them what I have on my lips!

  42. Mimi

    As others have mentioned if you can wear something like Deep Throat without complaining then I don’t see why you’d have a problem with this lipstick name. The term latino is not offensive at all. People like to make something out of nothing.

  43. brandie

    this was the first lipstick shade i fell in love with a couple years ago! it was discontinued so i tried finding a dupe for it with MAC and that started my MAC obsession, but now it’s back! and I LOVE THIS SHADE! I think it’s called Latino because it’s a VERY flattering shade on Latino people. My mom is full mexican and it looks awesome on her, and it looks good on me (im half mexican half german)

  44. Rosie

    I actually really love this shade and almost picked it up at Target yesterday but it had so obviously been swatched so much that it’d lost it’s pointed tip and was rounded at a weird angle. It was the last one too.

  45. Nikki

    Yeah I don’t like the “Latino” part…..

  46. LexJulia

    I just came across this review today, so I may be late in the game here, but I couldn’t resist responding to all of these comments (in a really long-winded way, lol!). As a Cuban American “latina,” I don’t find the name of this lipstick to be offensive at all. What most people seem to be missing is that “Latin/o” or even “hispanic” aren’t racial designations at all, they refer to a large swath of people sharing a cultural/linguistic heritage. There are “latinos” of all races, Cuba has Cubans who are black, white, Asian, and indigenous Caribbean according to race. Being “latino” is like being “American,” there is no “American” race, it’s a cultural distinction. Would it be offensive to have “American” as a lipstick name?

    Personally, this name bothers me even less because Rimmel didn’t choose it for a really bright fuchsia/red, or something else which would fit more with the ubiquitous stereotype of a Latin woman wearing a flouncy flamenco dress with a big red rose in her hair– that might have been offensive. Names, and words, for that matter, aren’t offensive in and of themselves, it’s when they’re put into a context.