Reader Feedback: Some Results, Solutions, & Plea!
Last week, we asked for your feedback via a survey, and all of the responses we received were really great and just helped us develop a picture of where we are and what we need to change up in the future. Here are some findings/explanations, just because the audience is split on some things, so I don’t want half of you to think we’re ignoring your suggestions–because the other half loves what you hate! (I think the adage “you can’t satisfy everyone” applies!)
- Drugstore vs. high-end: about 15% of readers seemed to want more coverage of beauty products available at a lower price point, while 75% were happy that there isn’t a lot of coverage of drugstore brands. Solution: Money-Saving Mondays — the theme is to cover and feature products that are more affordable, at least on a once-a-week basis.
- MAC vs. non-MAC: about 10% of readers feel like this blog is all MAC and nothing but, while 20% of readers say there aren’t enough posts about MAC (and about 5% say skip other brands and only write about MAC). The majority of readers (about 75%) are satisfied with the level of non-MAC to MAC ratio. Solution: keep on keepin’ on. If MAC keeps putting out a zillion and one collections per year, we’ll be there to cover it. We’re still trying to do our best and cover other brands’ releases, too. We can’t always get to all of them, but we certainly give it a go!
- Reader Participation: about 20% of readers dislike at least one or two of participation-based posts (The Hit List, Rant & Rave, Temptalia Asks You, etc.), but the overwhelming majority loves to participate in these. Solution: we’re going to take a look at our schedule and likely ditch Project Revamp (that’s your call to save it, if you wish) and potentially scale back others so that there’s some but not too much.
- Sales/Deals: several readers commented on not wanting sales/deals clogging up the front page… Solution: we already adjusted this about a month ago so that the majority of sales/deals are only posted on the deals page. We’ll, of course, still feature some deals on the main page, depending on whether we think it’ll interest you, as well as the weekly deal round-up on Mondays.
- Guest Posts/Submissions: some readers commented that they’d like to see guest posts/reviews/looks/tutorials. Solution: we’ve actually always welcomed and asked for submissions — we just rarely get any! We will try to make more “call to submit” posts throughout the year.
- Rating System: there seems to be a fair amount of confusion over the rating system — some love the addition of it, others think it’s pointless. Solution: at this point, I’m probably going to get rid of it. It seems like it requires more explanation to avoid the confusion, which seems like it’ll clog up the post. But to clarify here: I don’t actively seek out products I dislike, which is why I don’t have a lot of “terrible” reviews. I try and buy what I think I’ll like. A “C” product is average – not bad, but not great; a “B” product is good, but I think there’s something better out there; and an “A” product is great, and it’s something I’d buy again.
- Disclosure: a few readers were curious about how Temptalia will work with the FTC’s disclosure requirement. Solution: we have had a site-wide disclosure and policies page up for about a year now — in general (in the past), if I didn’t say I bought it, I probably didn’t. But since the revisions came out (so about two weeks now), we’ve also implemented a post-by-post disclosure system. (Anyone notice it? Here’s an example.) We don’t do paid reviews, we don’t promise positive reviews–hell, we don’t guarantee we’ll review anything, period. Bottom line, I review stuff I like/love or products I think readers are interested in.
There’s one major area that we could use further feedback on: NAVIGATION.
It definitely seemed like a fair number of readers experienced some issues with navigating the site. Because we are, quite obviously biased, we have no idea what’s wrong with it. We can navigate the site just fine, darn it! So to help us understand where you’re coming from, could you tell us what problems you’re having? What’s not working? Maybe an example of a navigation that would work for such an unwieldy site such as Temptalia?
Any insight on making your site experience better, more streamlined, and just more enjoyable would be most appreciated. This is the time of the year where we start working on our layout and redesign, so all of your feedback is vital to the process. (If you want change, you gotta speak up!)
Thanks so much for participating in the quarterly reader feedback survey!
(And, of course, if you have any additional feedback, suggestions, comments, or questions, you are always welcome to post them — whether on the blog or via email.)