Theodora is a cherry red with ruby red shimmer. I think it leans just a smidgen warm. It’s extremely rich in color and has a glossy shine. I thought Urban Decay F-Bomb was darker/bluer-based, but when I swatched the two side-by-side, they were actually the same! Chanel Coromandel is more orange. MAC Eden Rouge is a touch cooler-toned. Edward Bess Midnight Bloom is a bit darker. MAC Ruffian Red is less glossy. I’ve worn it for four hours so far, and it’s going strong, so I’m expecting six hours or so of wear.