Turn On Lipstick ($22.00) is described as a “rosy pink.” It’s a vibrant, cool-toned, medium pink with a luminous sheen. It had rich, full color coverage, and it applied evenly and smoothly. Turn On wore well for five hours when I tested it. MAC Speak Louder is darker. Chanel Insolente is warmer. Bobbi Brown Wild Rose is more muted, darker. See comparison swatches.