Shame Lipstick ($22.00) is described as a “deep berry.” It’s a deep, dark reddened burgundy with subtle hints of brown and ruby shimmer. This was my least favorite shade across the range because it really lacked the quality of the line in general; it was streaky, uneven, and had a tendency to feather after four hours of wear. The shade lasted well for six and a half hours and left an enduring stain behind, but the feathering (which is rare on me) was disappointing. MAC Soulfully Rich is darker, browner. MAC Endless Drama is warmer. MAC What Joy is lighter, redder. Guerlain Gigolo is brighter. Guerlain Orgueil is lighter, redder. OCC Black Dhalia is darker, less red. Burberry Bright Plum is much lighter and brighter. See comparison swatches.