Urban Decay Gash Lipstick ($22.00 for 0..09 oz.) is described as a “deep red with tonal shimmer.” It’s a medium-dark, cool-toned red with ruby red micro-shimmer and a luminous shine. Chanel La Desiree (327) (LE, $34.00) is more matte, brighter. MAC Just a Bite (LE, $16.00) is less shimmery. NARS Mascate (P, $26.00) is less cool-toned, matte. MAC Runaway Red (LE, $16.00) is less glossy. Guerlain Liu (P, $35.00) is similar. Chanel Rouge Byzantin (LE, $34.00) is slightly pinker, less glossy, brighter. See comparison swatches.