Rule34 is described as a “medium brown-nude.” It’s a medium brown with a subtle rosy tint and a cream finish. The color coverage was semi-sheer, and the gloss applied evenly and didn’t settle into lip lines. It wore well for three and a half hours. Marc Jacobs Beauty Heart Shaped (308) (P, $28.00) is shimmery. MAC Everlasting Nude (LE, $19.50) is more opaque. Chanel Genie (P, $32.00) is lighter. See comparison swatches.