Lovechild is described as a “medium pink.” It’s a medium pink with soft, blue undertones and a cream finish. This one settles into lip lines somewhat, and it doesn’t look even at all times–it’s prone to showing “lines” where you’ve pressed your lips together. It had semi-sheer color payoff, and it wore well for three hours on me. Maybelline Mauve Mystique (025) (P, $8.99) is darker. Tom Ford Beauty Sugar Pink (P, $45.00) is less cool-toned. Urban Decay Obsessed (P, $19.00) is lighter. MAC Going Casual (LE, $20.00) is similar. MAC Pagoda (LE, $20.00) is shimmery. Chanel Insolence (P, $32.00) is less cool-toned. See comparison swatches.