Urban Decay Obsessed Lip Junkie ($19.00 for 0.34 fl. oz.) is described as a “creamy baby pink.” It looks like a brightened, blue-based bubblegum pink in the tube and when you squeeze it out, but on lips, it is more subdued–more of a milky, light-medium pink with subtle blue undertones. MAC Going Casual is a bit cooler-toned. NARS International Velvet is very similar. MAC Pagoda is a touch cooler-toned and has shimmer. Tom Ford Sugar Pink is warmer.