West is a rich, deep red-toned brown–almost burgundy-brown–with a metallic sheen. It had very intense pigmentation, and it applied very smoothly and evenly. Wet ‘n’ Wild Sparkle ‘Til Morning #8 is browner, less red-toned. theBalm Presto is matte. Urban Decay Barlust is less red-toned and warm-toned. MAC Sable is browner, warmer.