Voodoo is described as a “metallic purple shimmer with iridescent purple micro-glitter.” It’s a medium-dark cool-toned purple with a frosted finish. It had decent color payoff, but the texture was slightly dry and a smidgen powdery, so it didn’t apply as intensely as other shades did. Too Faced Badass is darker, cooler-toned. theBalm Lavish Latoya is warmer. Urban Decay Half Truth is darker. Urban Decay ACDC is warmer. Milani Purr-fect Purple is similar. MAC Grand Galaxy is also similar. See comparison swatches.