Urban Decay Secret Service Eyeshadow ($18.00 for 0.05 oz.) is described as a “soft cool brown matte.” It’s a cool-toned, gray-tinged brown with a matte finish. It’s a brown-leaning taupe, but it has a fair amount of brown in it. Wet ‘n’ Wild Desert Festival #3 is slightly darker. MAC Omega is much lighter. Bobbi Brown Hot Stone is darker. Urban Decay Faint is a few shades lighter.