Rewind is described as a “medium brown matte.” It’s a medium-dark, neutral brown with very subtle gray-ish tones with a matte finish. It had fantastic pigmentation and a soft, smooth, and buttery texture–but it wasn’t powdery. Urban Decay Secret Service is darker/ MAC Omega is similar, slightly yellower in tone. bareMinerals Namaste is warmer. Bobbi Brown Slate is slightly pink-tinged. See comparison swatches.