Madness is described as a “bright metallic blue shimmer with blue micro-glitter.” It’s a medium blue with cool undertones and a frosted, slightly metallic finish. It had excellent pigmentation and had a soft, buttery texture that applied very evenly and smoothly. Urban Decay Unhinged is slightly more muted, as is Urban Decay Haight. MAC Pure Creation is less frosted and a cream product. Guerlain Les Aquas #3 is darker. Sugarpill Starling is a slightly brighter. See comparison swatches.