Urban Decay Heartless Eyeshadow ($18.00 for 0.05 oz.) is described as a “pale pink satin.” It’s a light-medium pink with a satiny finish and subtle, warm undertones. NARS Bouthan #1 is lighter and matte. MAC Love Power is darker and metallic. bareMinerals Giddy is matte and a touch warmer. Urban Decay SWF is pinker and more frosted/metallic.