Urban Decay Gash Eyeshadow ($17.00 for 0.05 oz.) is described as a “deep brick red.” It’s a coppered red with a soft, frosted finish. The texture is dense and buttery, and it applies smoothly with excellent color payoff. There is subtle shimmer coupled with a muted metallic sheen. It’s a lovely example of why Urban Decay’s eyeshadows are popular.