Fray is described as a “warm mauve matte.” It’s a neutral, pink-beige with a matte finish. It was soft, finely-milled, and just a tiny bit powdery. The color payoff was good, though, and it was easy to blend on the lid. Urban Decay Freestyle is warmer. Urban Decay Laced is a touch darker. MAC Bloom On is similar. Chanel Rose de Mai is darker, pinker. Inglot #341 is darker, warmer. See comparison swatches.