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Urban Decay   Eyeshadow

Eyeshadow

Urban Decay  

01/02

Urban Decay Eyeshadow is a Eyeshadow that retails for $19.00 and contains 0.05 oz. There are 390 shades that have been released, which you can select from below.

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About this Product

PPermanent. $19.00/0.05 oz.
$380.00 Per Ounce

196 Loves
6 Leaves
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Editor's Review

B
8.5
Product
9
Pigmentation
8.5
Texture
8.2
Longevity
4.7
Application
86%
Total

Brand's Description

Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.

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Reader Reviews

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4.4
5 Stars
232
4 Stars
177
3 Stars
55
2 Stars
17
1 Stars
8

Based on 33 Reviews, 456 Quick Reviews

The Good: Blendable (251), Easy To Apply (200), Long-wearing (199), Smooth (188), Buttery (161), Great Value (92), Crease-resistant (78), Travel-friendly (73), Creamy (36)

The In-Between: Highly Pigmented (207), Buildable (129), Sheer (19), Luminous (7), Natural (1)

The Bad: Fall Out (71), Powdery (60), Hard To Apply (22), Fades (17), Chalky (15), Creases (11), Hard To Blend (9), Too Little Product (3), Emphasizes Pores (1)

Rate It

The Good: Blendable (251), Easy To Apply (200), Long-wearing (199), Smooth (188), Buttery (161), Great Value (92), Crease-resistant (78), Travel-friendly (73), Creamy (36)

The In-Between: Highly Pigmented (207), Buildable (129), Sheer (19), Luminous (7), Natural (1)

The Bad: Fall Out (71), Powdery (60), Hard To Apply (22), Fades (17), Chalky (15), Creases (11), Hard To Blend (9), Too Little Product (3), Emphasizes Pores (1)

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

33 Written Reviews

Profile photo of Eva

By Eva 21 hours ago.

Just wanted to point out that the quality of the shadow is very different depending on which palette you get. The one in the Vice Ltd reloaded is actually really nice, creamy and pigmented whereas the one in the Full Spectrum palette is a pale mess that's pratically nothing but fallout. I'd be curious to know if anyone else noticed that too?

Profile photo of Lara

By Lara 2 weeks ago.

This sadly did not age well. I remember liking it, but after a year it's a chalky mess even though Urban Decay claims 24 months shelf life.

Tags: chalky, powdery, hard-to-apply, fades, fall-out
Skin Tone: Fair - Skin Type: Dry - Undertone: Olive
Profile photo of Laura

By Laura 3 weeks ago.

Somehow this is getting a D here, but on the Gwen Stefani palette it is an A-? Anyway, I enjoy this shade a lot, I find it to perform really well - a pretty grey, good to deepen the crease, works well with the other colors in the Gwen Stefani palette. The shimmer isn't really noticeable on the lid, I use it as a matte mostly.

Tags: buildable, blendable, easy-to-apply, long-wearing, great-value
Skin Tone: Fairest - Skin Type: Normal-to-Dry - Undertone: Neutral
Profile photo of Mariella

By Mariella 3 months ago.

I waited and waited for Thunderbird to arrive in-store at my local Sephora and it was so worth the wait. This is a rich, glowing dark bronze/brown and has the black base that Christine described. The beauty of this black base is that if I pat and press Thunderbird onto my mobile lid and then use a fluffy blending or crease brush to buff out the edges, I get a murky "almost black" shade in my crease. Using just this one shadow gives the effect of having used 2 shades for a sultry effect. Buxom Bronzed Bod is listed as a dupe for Thunderbird. I have it, and it has the same effect - intense bronze when patted or pressed but blend it out and you get the black base acting as a great crease/contour shade.

Tags: highly-pigmented, creamy, smooth, blendable, easy-to-apply, crease-resistant, long-wearing, great-value
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of M

By M 3 months ago.

Applies great for me. My review is to note that on me, it definitely shows green - like a sheer light bright peridot - to gold, in the shift. It doesn't seem to show like that in the swatches, but it really does on me. (Nc25-ish) So much so, that if I re-use the brush or blend with the brush I used in this, I get a light green pearl sheen in the next color I use. This made the shade a bit less versatile for me although it is pretty.

Tags: blendable, easy-to-apply, long-wearing
Skin Tone: Light-Medium - Skin Type: Normal - Undertone: Yellow
Profile photo of M

By M 3 months ago.

I love the duochrome - it is an orangy peach on me, but then the shift is sheer hot pink, definitely two different shades. On me (NC25 ish) this is not a dark shade, and is fairly wearable. I love it on the lid, with a matte neutral in the crease, as if I use up into the crease, I feel I get an overly bright orange/pink eye look, for my comfort zone. The purpose of my review is to comment that I also use this eyeshadow as a blush/highlighter. I debated getting the Afterdark highlighter version, but decided to just use my Fireball shadow, and I am very happy with it. I just go lightly, and I enjoy the results. I also use Sin eyeshadow and X eyeshadow as highlighters on my cheeks, by the way. I have also dabbed Fireball eyeshadow over lipstick with my finger (two lipsticks that work well for me are Urban Decay Naked, and Revlon Sandalwood Beige) and love the resulting color... it's beautiful. I dab in center of bottom lip and smudge around a bit. On my skintone, doing this lip look, with a bit of Fireball as cheek highlighter, and eyelid shadow, is a super pretty look that wakes up my face and looks cheerful. I love when I can multiuse a product.

1 out of 1 user found this review helpful.
Tags: blendable, easy-to-apply, great-value
Skin Tone: Light-Medium - Skin Type: Normal - Undertone: Yellow
Profile photo of Jennifer

By Jennifer 5 months ago.

I like the richness of the color, but I noticed that it has an insane amount of fallout during wear. Not as much during application, but after a couple hours of wearing this shade (on the outer corners of my eyes) I found a lot of it had migrated to the bridge of my nose. Everything else about it was nice, but seriously, be mindful of the FALLOUT.

Tags: buildable, powdery, blendable, fall-out
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Rachel

By Rachel 8 months ago.

just tried this shade (only 6+ months after buying the palette!) and it is the most gorgeous, highly pigmented and blendable fall eyeshadow. my favorite shade of the palette so far.

Tags: highly-pigmented, blendable, long-wearing
Skin Tone: Light-Medium - Skin Type: Dry - Undertone: Neutral
Profile photo of Mariella

By Mariella 11 months ago.

Can I just say how much I LOVE this eyeshadow (especially paired with its palette-sister, Deeper)? I have this in the 15th Anniversary palette but I'm glad UD had the wisdom to make this stunner a permanent shade. It is a lovely golden bronze shade that is warm but doesn't lean at all red. I can't wear red-toned shadows and yet I really love warmer shades like this one, which is so flattering. It is creamy smooth and pigmented and just a dream to use which is another reason I'm glad it is permanent - I can use it freely without worrying about using it up and not being able to replace it. I just wish UD would get with the program and make shadows available in simple pan form so we could easily put them into our own palettes and not have to pay for packaging we don't even want.

Tags: highly-pigmented, buttery, creamy, smooth, blendable, easy-to-apply, crease-resistant, long-wearing, great-value
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Pedro

By Pedro 11 months ago.

Love the pigmentation! Works amazing for brows, too.

Tags: buildable, highly-pigmented, buttery, smooth, blendable, easy-to-apply, crease-resistant, long-wearing
Skin Tone: Medium - Skin Type: Combination - Undertone: Yellow
Profile photo of Mariella

By Mariella 1 year ago.

The colour pictured above is actually the shade "Anger", not Furious. If you look at both the packaging and the instruction card for this palette, you will see that "Furious" is the black shadow that shares a pan with "Anger" but the instructions clearly state to use this shimmery white shade as a highlighter and the black shade (Furious) to line. It seems that UD put the first run of these palettes together with the split pan placed incorrectly but they eventually did correct it. My palette has the split pan placed as it should be and as the outer box shows it and, more importantly, to be in line with their own instructions for recreating the Mrs. Mia Wallace "look". So, Anger (labelled here as "Furious") is a wonderful shimmery shade that is great for inner corners but I find it a bit too sparkly to use as a browbone highlight except for evening/parties, etc. Pigmentation and texture are SPECTACULAR.

Tags: highly-pigmented, creamy, smooth, blendable, easy-to-apply, travel-friendly
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Mariella

By Mariella 1 year ago.

I initially got the Mariposa palette because I really, really wanted Mushroom but Wreckage has actually been the shade I've used the most in that palette (together with Skimp and Spotlight). It's a really wearable bronzy brown that isn't too dark and even though it has a lot of shimmer, it's not glittery and it applies really nicely. I'm not sure if UD has released this as a single since way back when it came out in Mariposa, but they really ought to, as it is such a flattering colour and not too red for folks like me who don't look great in really red-toned brown shadows.

Tags: buildable, creamy, smooth, blendable, easy-to-apply, crease-resistant
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Mezena

By Mezena 2 years ago.

This colour seems just ok in the pan but a mess to use. Hard to blend, fallout, and no colour can qualify this eyeshadow.

Tags: powdery, hard-to-apply, hard-to-blend, fall-out
Profile photo of Becky

By Becky 2 years ago.

My cheeks were covered in shimmer by the end of the day. More there than on my eyelids. I hadn\'t touched my face during the day, either.

Tags: sheer, fades, fall-out
Skin Tone: Fair - Skin Type: Oily - Undertone: Pink
Profile photo of Mariella

By Mariella 2 years ago.

Money is such a gorgeous shade of icy green. It's cool and sort of "watery" looking, if that makes any sense and it is a terrific colour for hot summer days or night because the cool, silvery green-ness is looks so fresh and easy. I have this in 2 separate LE palettes and I'm glad it is now available as a single shadow as well.

Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Mariella

By Mariella 2 years ago.

I've had Evidence since it came out in the 15th Anniversary Palette but I often forget about this palette and it's been tucked away, ignored, for some months. I just got it out today to use before going out for drinks with my son and a few of his friends and since I was going to be with a young crowd, I figured "what the heck". Evidence looks so amazing against brown eyes!!! While I wouldn't have gone quite so heavy or extreme in my daily life, I am so pleased with how this looks applied all around my eyes as a smoked out liner. Truly a stunning colour!

1 out of 1 user found this review helpful.
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Melonie

By Melonie 2 years ago.

I love this color. I'm obsessed with it. I use it wet. I love it. I had it in the fun palette. The palette finally expired on me so I'm about to repurchase this shade. I also replaced Sellout from that palette and its a staple color for me. These are great eyeshadows for me since I have sensitive eyes and I prefer wet application. These shadows become long-wear / "waterproof" after wet application. They are so far the only shadows I've found fully blendable while completely wet. Also I prefer mostly shimmer and their shimmer is just the right amount for every shade.

1 out of 1 user found this review helpful.
Skin Tone: Fair - Skin Type: Combination - Undertone: Olive
Profile photo of Tracy

By Tracy 2 years ago.

This has become my go-to brow highlight. It blends well to soften the edges of different eye looks, even ones that use non-UD shadows. I like that it's not a stark white, but almost perfectly matches my skin tone. It is rather sheer, which is something I like.

Skin Tone: Light - Skin Type: Combination - Undertone: Neutral
Profile photo of Mariella

By Mariella 3 years ago.

I am more than a bit surprised by the low rating (C-) for this shadow from Naked2Basics as it is probably the shade I use most often. I love the coolness of the tone and the fact that it can be built up for more intensity but I don't need to worry about ending up with it being too dark after my first (often rushed and so sometimes heavy-handed) swipe of this. For a "naked" and "basic" shade, it is perfectly balanced in terms of pigmentation and "build-a-bility" for my needs.

1 out of 1 user found this review helpful.
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Mariella

By Mariella 3 years ago.

This is one of the shades I really liked in Vice3. I don't know if I got a bad one (I'm sure this can't really happen all that much with mass production like this) but I find this shadow a total pain in the neck to use. It just sticks in the brush and won't transfer at all to my eyelids. I press and push and brush and pick up more on the brush but still there is very little "pay-off". I've actually taken to using a fingertip to apply this - it's the only way I can get the lovely bronzey-brown shade onto my lid at all. I'm surprised that Christine found this to have intense colour payoff because my experience was exactly the opposite.

Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Emilie

By Emilie 3 years ago.

Really not a fan of this shadow. I have it in my Ammo Palette and I find it pretty much useless. It's meant to be sheer and it really is when applied, overly so. It just kind of blends out to nothing. Plus, it leaves glitter all over my face even though it hardly seems to show up on my eyes... Ick. I used it once and haven't touched it since. One and a half stars because the color isn't unattractive, I just wish it worked. I hope I find some way to make it look good so it doesn't just sit there. Doesn't make the Ammo Palette not worth it, but purchasing it on its own would be a mistake in my opinion.

1 out of 1 user found this review helpful.
Skin Tone: Fair - Skin Type: Combination - Undertone: Neutral
Profile photo of Mariella

By Mariella 4 years ago.

I am surprised by just how much I love Strike and how beautifully it flatters my dark brown eyes. I thought it would be one of the colours that would go unused in the palette but I love pairing it with Derailed applied lightly for a daytime look or more heavily for an evening out look.

1 out of 1 user found this review helpful.
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Mariella

By Mariella 4 years ago.

I have this, of course, in the Vice2 palette but I sincerely hope that Urban Decay sees fit to release this as a single shadow as it is just a wonderful rich taupe with the most beautiful finish. Not that I've ever actually finished an eye shadow but I can see this being the first one to be finished in this palette and it would be good to be able to buy it on its own. Perfect colour!

1 out of 1 user found this review helpful.
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Mariella

By Mariella 4 years ago.

A large part of the reason I got the 15th Anniversary Palette (beyond the great value) was to get this colour which is a beautiful deep purple with a lush sheen. It leans more blue than red, so it works well for me and it's just beautiful. Pair it with a matte grey shadow and it's easy to wear/more work friendly but it's also great if you like more extreme looks.

1 out of 1 user found this review helpful.
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink
Profile photo of Mariella

By Mariella 4 years ago.

How gorgeous is Pistol??? A grey/taupe shade with the most flattering, brightening shimmer. It's a shade that always looks great and pairs with so many other shadows but also stands alone for a great quick look on the eyes.

2 out of 2 users found this review helpful.
Skin Tone: Fair - Skin Type: Normal-to-Dry - Undertone: Pink

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