Fetish is described as a “mauve-pink.” It’s a pinky-plum with a mostly matte finish. It had good color payoff, but it was a little stiff/dry, so it wasn’t as easy to blend as I would have liked to see. It wore well for seven and a half hours, and then it started looking faded after eight hours of wear. NARS Realm of the Senses #2 is darker. MAC Sweet Samba is more shimmery. NARS Oasis is more plum. Illamasqua Allure is bolder, deeper. See comparison swatches.