West is described as “dark brown pearl.” It’s a medium-dark brown with a golden satin sheen and warm, slightly yellow-y undertones. It had nice color payoff in a single pass, and the color was fully opaque in one and a half passes across the lash line. It wore well for just over eight hours, and I saw some slight fading of the color after nine and a half hours. This shade is new and exclusive. Kat Von D Immortal Love is much darker. Urban Decay Whiskey is matte and more red-toned. Urban Decay Hustle is lighter, warmer. MAC Photogravure is darker. MAC Lord It Up is more sparkly. See comparison swatches.