I LOVE this color. It is an absolutely stunning berry (of course) color on light, warm toned skin. It definitely goes on a little shiny, but mattifies once it dries, no worries. The only problem I have with it is that it doesn't last as long as I'd like it too, and I find I do have to reapply one or twice throughout the day to keep the color. But it's so easy to apply and it feels so nice and smooth on my lips that I'm okay with doing so.