Charming is a burgundy-brown with subtle, warm undertones and a matte finish. This shade was slightly dry and stiffer compared to other shades in the palette, so the resulting color payoff was decent but not as intense as the rest of the palette. When used with a fluffy brush, it does apply with heavier color and blends out fairly easily. bareMinerals Ensemble is browner, darker. MAC Rich Core is more shimmery. MAC Sketch is similar. Urban Decay Uncut is purpler, more shimmery. Marc Jacobs The Tease #7 is more shimmery, warmer. See comparison swatches.