To be honest when I bought this, I was just looking for a good highlighter. I hadn't tried Tom Ford products before and because of the price, this was a bit of a risk. For me personally, it was a good risk. It is a high quality product and a little goes a long way so from a price point, its worth it. The product itself is neither too runny nor solid. When applied it gives a beautiful subtle glow. The liquid is easy to apply and coverage is buildable. A top quality product!