Lavender Lust #1 is a pinky lavender with white sparkle. It had fairly good color payoff, and the texture was soft, finely-milled, and smooth. This shade wore well (no fading or creasing) for nine hours but had some slight fall out over time. CoverGirl Blazing Purple (340) (P, $4.99) is a bit darker, less sparkly. L’Oreal With a Twist (LE, $7.99) is darker, purpler. Urban Decay Grifter (P, $18.00) is darker. Giorgio Armani #1 Spring 2012 #1 (LE) is cooler-toned. See comparison swatches.