Oh the Balm- you done me wrong with this one. I had been eyeing this for the longest time and finally took the plunge and was super disappointed. I tried it on my cheeks and lips and wasn't impressed on either. You definitely need to have super moisturized lips or this gets gunky and it takes several coats to get a nice stain. I would never recommend this for cheek stain, it was practically invisible! This was such a let down because I really think the Balm misrepresented this. If you look it up on their website it shows pictures of super pink lips more similar to a gloss. For $17 this was a disappointment for my lips and my wallet!
Received this in a Birchbox, it's a sheer lip&cheek gel tint, similar to Benetint. On the lips, it leaves a pretty bright pink stain but my lips got incredibly dry after using this (even with a nourishing lip balm). On the cheeks, it's either hardly detectable or obnoxiously bright. All this could be caused by user error but I decided to leave it alone and stick to my favorite, tried & true lip shades & blushes. I'm just not into it.