B1 is a light beige with neutral-warm undertones and a matte finish. It had rich color payoff, but the texture was so soft that it turned a bit powdery. Urban Decay Bleach is yellower. LORAC Cream is pinker. theBalm Matt Smith is a touch cooler-toned. theBalm Adagio is also a bit cooler-toned. Urban Decay Anonymous is satiny. Urban Decay Walk of Shame is similar. See comparison swatches.