All About Alex is a richly pigmented dark greyed khaki. Makes a great smokey eye and is a beautiful autumn colour. Pairs well with golds and bronzed brown shades (like Patina) as well as with greys and more traditional taupes. Lots of product for the price, too. The colour and pigmentation put brands like MAC to shame. I'd never have even known about this brand or this colour were it not for Christine and the Tempalia blog.