#9 is a deep, dark black with a mostly matte finish. It was intensely pigmented but had a soft, blendable texture. A little will go a long way, so depending on the look, you might want to use a light hand! It wore well for eight hours before fading. It seems like it is Serious with an even softer texture. There are many deep, dark blacks, so it is easily duped — see comparison swatches.