#31 is a light, cool-toned, silver-shot white with a frosted finish. It had so-so color payoff, while the texture was soft, it was also powdery and felt almost dry. It wore well for seven and a half hours on me. Tom Ford Beauty Ice Queen #1 (P) is lighter. MAC A Waft of Grey #1 (P, $21.00) is darker. Dior Lune (001) (P, $30.00) is a cream product. Disney by Sephora Midnight Hour #1 (LE) is brighter. theBalm Metal-ica (P, $16.00) is similar. NARS Self Portrait 2 #2 (LE, $24.00) is similar. See comparison swatches.