#30 is a dark, olive green with a golden shimmer. It had excellent color payoff, and the texture was soft and fairly smooth. This shade wore well for eight hours on me before it started to fade slightly along the edges. Charlotte Tilbury Smoky Emerald (P) is a cream product, darker. Urban Decay Stash (LE, $18.00) is a little lighter. Dior Bonne Etoile (384) #1 (LE) is similar. MAC Fiction (DC, $15.00) is lighter. bareMinerals Eureka (P) is similar. bareMinerals Speaker Box (LE) is also similar. See comparison swatches.