"Natural Beauty" was my first Tarte Amazonian Clay Blush purchase (I've since acquired a 2nd one - more peachy toned - in a palette) and I absolutely love it. I was unsure whether to get Dollface, Amused or some of the better known shades but I am so glad I got this one. It's a deep, slightly berry-toned pink and is the perfect shade for me (not that this will deter me from buying Amused or Dollface at some point) and I probably wear this blush 90% of the time. It looks right no matter what makeup I'm wearing because it is basically my natural "blush" but intensified. This buffs out and blend beautifully and is very long-wearing. Tarte has a real winner in the formulation of these blushes.