The best matte purple eyeshadow I have ever used. It's soft, smooth and highly pigmented. I never experience any problems with application - the shadow is buildable to achieve full opacity, and it also nicely blendable. One of the things I love about this eyeshadow is that when you blend it out it has quite a natural fade to pink, which means you don't have to go to the extra effort of placing a lighter colour to help the transition. The only possible downside is that it does stain the eyelids quite noticeably. Make up remover (even ones that remove the hardest eyeliners and mascaras) cannot completely remove the stain, but a shower usually does the trick.