Forever in Florence is a dark, burgundy with cool, red undertones and a mostly matte finish. The texture was somewhat dry, so the resulting color payoff was semi-opaque–not a total dud, but it requires some extra patience while blending. MAC Deep Damson (P, $15.00) is browner. MAC Hyperviolet (LE, $18.00) is a cream product. MAC Palace Pedigreed (LE, $15.00) is lighter. Make Up For Ever #39 (P, $20.00) is lighter. See comparison swatches.