5th Ave. Red is a lightly cool-toned, medium-dark red that’s a little muted–not too bright. On me, it almost pulls neutral rather than distinctly cool-toned. It had rich, mostly opaque color coverage that didn’t look heavy and had a soft, natural shine. It wore well for four and a half hours and left a light stain. Revlon Provocateur (135) (P, $8.99) is lighter. Anna Sui Minnie Mouse (01) (LE) is warmer. MAC Night to Remember (LE, $16.00) is warmer. MAC Prepare for Pleasure (LE, $16.00) is slightly cooler-toned. Edward Bess Eternal Passion (P, $32.00) is brighter. NARS Hyde Park (P, $25.00) is less glossy. MAC Must Be Red (LE, $16.00) is similar. Dior Lady (LE, $36.00) is less glossy. See comparison swatches.