Shameless Colorburst Matte Balm ($8.99 for 0.095 oz.) is a medium-dark, pink-tinted purple with slight warm undertones and a satin-matte finish. It had fairly opaque color coverage, but the natural lip color comes through just slightly so if you have a stronger natural lip color, you may find it alters the way the shade looks applied. The consistency was lightly creamy, lightweight, and just slightly hydrating. It wore well for five hours on me. MAC Feel My Pulse (LE, $16.00) is lighter and pinker. MAC Violetta (P, $16.00) is more shimmery. MAC Strong Woman (LE, $16.00) is darker, not as pinky. MAC Heroine (LE, $16.00) is a little brighter but similar. See comparison swatches or view The Dupe List.