Embellished Colorburst Lipgloss ($7.49 for 0.20 fl. oz.) is a deep reddened burgundy with subtle warm undertones and fuchsia shimmer. It was semi-opaque on lips–it added bold, noticeable color, but there was a translucency that enabled the natural lip color to come through. There was some settling into lip lines, but it applied evenly for the most part (no splotches or bunching up). It lasted for four hours on me. Maybelline Caviar Couture (050) (P, $8.99) is more berry-hued. MAC Lust for Life (LE, $15.00) is deeper, more shimmery. Chanel Crushed Cherry (P, $29.50) is redder, brighter. Bobbi Brown Aubergine (P, $24.00) is browner. See comparison swatches.