Bejeweled Colorburst Lipgloss ($7.49 for 0.20 fl. oz.) is a light, neutral-to-cool milky pink with barely-there micro-shimmer. Unfortunately, the milky consistency settles into lip lines and applies unevenly. It had semi-sheer color coverage. It lasted two and a half hours on me. Maybelline Petal Plush (100) (P, $8.99) is lighter. MAC Picture Pink (LE, $15.00) is lighter. Tom Ford Beauty Sugar Pink (P, $45.00) is pinker. Urban Decay Obsessed (P, $19.00) is similar. NARS International Velvet (LE, $26.00) is also similar. MAC Fresh Air (LE, $15.00) is cooler-toned. MAC Fashion Scoop (P, $20.00) is sheerer. Chanel Imaginaire (P, $32.00) is pinker. See comparison swatches.