Rollergirl Lip Tar ($18.00 for 0.33 fl. oz.) is described as a “vibrant lavender purple.” It’s a medium purple with warm, pink undertones and a satin-matte finish. It had intense, full color coverage right out of the gate–you need such a minute amount of product to get opaque color. Rollergirl lasted for over eight hours on me and was neither drying nor hydrating. MAC Heroine (LE, $16.00) is a lot pinker and warmer (not even close, but I wanted to mention it as it is such a popular purple!). Illamasqua ESP (P, $24.00) is darker and slightly shimmery. Obsessive Compulsive Cosmetics Belladonna (DC, $18.00) is cooler-toned and slightly darker. See comparison swatches.