OCC Nylon Lip Tar ($16.00 for 0.33 fl. oz.) is described as a “neon pink.” This color is electric–it’s absolutely a bold, bright neon pink with subtle blue undertones. I really think this is the brightest pink I own. MAC Dear Diary is darker, less bright. MAC Candy Yum Yum is a bit more magenta and less bright but comes the closest.