Kimber Lip Tar ($18.00 for 0.33 fl. oz.) is described as a “neon orange coral.” It’s a brightened, coral-orange with a satin-matte finish. I wouldn’t say it’s neon; it has a muted quality to it, actually. This shade was more satiny compared to the other Lip Tars in the collection, and it takes a little longer (about an hour and a half) for it to become mostly matte. It had rich, opaque color coverage. When I wore it, the color lasted for seven hours and was neither drying nor hydrating. theBalm First Officer (LE) is more matte, slightly less orange. NARS Lodhi (P, $25.00) is a smidgen pinker. See comparison swatches.