OCC Belladonna Lip Tar ($14.00 for 0.33 fl. oz.) is described as an “ultra, ultra violet.” It’s purple–it’s a brightened medium-dark purple with subtle pink-red undertones. Not unsurprisingly, I could not think of any dupes out of these purple lipsticks. Illamasqua Fierce was the closest I could come up with, but it looks tame in comparison (ha, ha). When I tested this shade for wear, it hung on for a very impressive eight hours, and it still looked pretty good then but noticeably worn.