This is my all-time favorite blush. I am a golden tan skin tone (approx MAC NC42) and this color is actually very natural on me. since i already have a good amount of color in my skin, Gilda looks more like a soft peachy-pink on me. i often get compliments daily. And of course, Nars blushes last FOREVER, so the price point s irrelevant for me. :) MUST BUY!