Viva is a rose-tinted brown with mostly neutral undertones. In some ways, it’s almost like a subdued, browned coral. It has a creamy appearance, but it doesn’t look milky on. It does take a little more patience to apply, because any unevenness is noticeable. The color coverage was semi-opaque–not fully opaque but close–and allowed some of the natural lip color to peek through. This shade wore for five hours on my lips. MAC Strictly Plutonic is sheerer, softer. MAC Whoops! is darker, more orange. Hourglass Nectar is brighter, more coral. MAC Viva Glam Cyndi is lighter and has shimmer.