NARS Norma Larger Than Life Lipgloss ($26.00 for 0.19 fl. oz.) is described as a “cherry red.” It’s a bright subtly blue-based red with no shimmer, just bold, bright color. It’s mostly opaque once applied. MAC Driven by Love is darker, more opaque, and has gold shimmer. Illamasqua Succubus is less blue-based, more opaque, brighter. MAC Wicked Ways is comparable in color but does have some shimmer. Illamasqua Fume is just slightly brighter. MAC Russian Red is a bit brighter.