Excellent color dupe for several very expensive blushes by Guerlain, Chanel, etc. This blush looks very natural on me.
Also, it looks gorgeous sitting on my vanity! When I wear it, it lasts from 6.5 to 8 hours, and I consider this long-wearing.
I also consider this blush a dupe for Clinique's Pink Honey Pop, when a small amount is applied delicately with a powder brush, to get a light sheer effect.
Yes it is powdery, a texture that some folks find hard to apply. I don't find this hard to apply-- I almost always wear sunscreen, moisturizer, or foundation on my cheeks underneath my blush. So, I have no problems with getting this blush to stick to my face.