This foundation is the ONLY one I've tried that is a near perfect match for my skintone (as in light enough, and not too pink), so for that reason alone it's a part of my everyday makeup.
The coverage is too sheer for my taste, and while it is buildable to some degree, I would prefer a bit better coverage.
It has a nice consistency, easy to work with.
It's accessible and affordable.
I use it on the lower part of my face, towards the neck.
If you don't want full coverage, and you pair it with a nice concealer, it's a gorgeous foundation. The finish is natural on my skin, not too dry not too dewy. I usually only set it only in a few places, on my skin looks the best without powder, maybe because my skin is really dry.
It is really pale, while still being a natural skintone.