Maybelline Yummy Plummy ColorSensational Lip Color ($7.49 for 0.15 oz.) is a warm, pinky-plum with a satin finish. It had mostly opaque color coverage, and the consistency was lightly creamy–just enough to allow the color to glide across lips but not so creamy that it felt thick. It wore well for four and a half hours, and it was lightly hydrating while worn. theBalm Captain (LE) is more matte, pinker. Chanel Rendez-vous (87) (P, $34.00) is lighter. Guerlain Madame Reve (862) (LE, $49.50) is brighter. Urban Decay Rush (P, $22.00) is a touch lighter. Urban Decay Rapture (P, $22.00) is darker. Tom Ford Beauty Casablanca (P, $48.00) is darker. MAC Plumful (P, $15.00) is very similar. See comparison swatches.